Grammar and spelling of your page

Google Algorithm Ranking Factors

(Number 13 of the 200)

Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google believes that high quality sites will have better spelling and grammar then low quality sites and rewards these sites with higher rankings.

What does this mean

Google believes that pages that have better spellings and grammar are on average better pages than the ones that do not and reward the pages that have the better spelling and grammar. It is also logical that guests searching for a hotel will think negatively of your hotel if they see spelling mistakes. Will your lack of attention to detail extend from your website to other aspects of their stay?

What do I do: Personally I write all my content in Microsoft Word and it points out all my spelling and grammar mistakes to me. Another useful tool is http://www.grammarcheck.net/editor/

Then do the following.

Remember this is a machine and you should carefully consider the text, also sometimes complex words are more appropriate to give an emotional and high quality description such as “sumptuous and luxurious restaurant”.

More by Dr. Manus Ward

The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.

Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.

Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.

Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.