Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to change
Google believe that that the keyword(s) that appear most in the content of a page is a relevancy signal and rewards these pages with higher rankings. The keywords that searchers type into Google should be the most frequently used words on that particular page of your site, if so your page will increase in the Google rankings.
What do we need to do
It sounds very basic, but you count the number of times your target keyword(s) based on your Google Keyword Planner search are used and increase the percentage if necessary by inserting more of them here and there. Remember it still has to be easily readable or the searcher will leave the page. Warning: Overly stuffing the page full of keywords may attract a Google penalty or lowering in the search results (see: Keyword Density).
In order to count the keywords click on http://www.writewords.org.uk/word_count.asp and do the following.
The following page will then come up.
In this page I was talking about the keywords Google looks for in the tags on your hotel page so this content had an appropriate keyword frequency. Also Google knows that words like the, and, of, is etc will be more frequently mentioned on a page and will ignore them in determining keyword frequency. Write your page content naturally first, check the page as per above and then go back and increase the density of the keywords you have not used enough.
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