The number of linking websites

Google Algorithm Ranking Factors

(Number 47 of the 200)

Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google believes that a large number of different websites linking to your website is a high quality ranking signal.

What does this mean

Google give a significant boost in rankings to sites that have a large number of links. Google does not however believe all links are equal and gives a much greater weight to links from different websites. For example 100 links from http://www.hotelconsultant.com would have less value that 1 link from 100 different websites.

What do I do: In order to find out the total number of backlinks and the number of root domains (different websites) with links to your site, click on https://moz.com/researchtools/ose/ and do the following:

You will then get the following page.

Now do this for all your competitors. If they are ahead of you on root domains start a link building strategy targeting different websites for links.

More by Dr. Manus Ward

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