Query Deserves Freshness trending topics for your hotel

Google Algorithm Ranking Factors

(Number 11 of the 200)

Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Topics that are trending at a particular moment in time are rewarded with a short term appreciable boost in the Google rankings.

What does this mean

Google introduced Google caffeine in 2010 which allows it crawl much faster and instantly. This allows it look for recent, unfolding or currently hot topics. In the past Google may have scanned sites for changes every two days but if they only scanned RTE for GAA match results every two days we would never know the current score of a match online. So Google gives an appreciable increase short term to rankings for recent events.

What do I do: During these unfolding or hot events, place a page on your website with the central message about the event and the subliminal message about its relevance to your hotel. This could be a local concert, football game or some random event where you can publicise accommodation still available or the team celebrations in your bar afterwards etc. Save the page and only publish it at the time of the event when it is trending for that short term boost. Remember the page should be mostly about the trending event and your hotel should only be mentioned subtlety or searchers will bounce out of your site.

How do I know if the event is actually trending on Google: Click on https://www.google.ie/trends/ and this page will appear. Look down the first 20 – 30 trending events and see if this event is trending. If it isn’t you won’t gain much from this part of the algorithm so don’t waste your time. But if it is you could attract people in the general proximity to your hotel. You could also write a page in advance and only publish it online when the event is unfolding for absolute freshness.

More by Dr. Manus Ward

The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.

Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.

Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.

Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.