Synonyms or LSI Keywords in Title and Description Tags
Google Algorithm Ranking Factors
(Number 179 of the 200)
Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.
Why do we need to do this
Google use synonyms to figure out the exact nature of a page and considers the title and description to be a concise and accurate description of the contents of the page. Placing synonyms in the title and meta description tags increases page ranking.
What does this mean
They are essentially different words that are exactly or nearly the same meaning) will allow you a slight increase in keyword density as different words of the same meaning actually assist Google in determining the central message of the page. For example if Conference & Banqueting were having a ball and the webpage had the word “ball” everywhere, Google could misinterpret this as being a sports related page. If we also use the words banquet, reception or dance throughout the text the Google spider can more accurately figure out what the page is all about. This is also appropriate for a bar page. A bar could be an iron bar, or a chocolate bar etc. Click here to see how to place Synonyms or Latent Semantic Indexing (LSI) Keywords in Content.
What is a Title Tag: A title tag is supposed to be a concise and accurate description of the page it represents. Google scans these keywords in order to decide the rank of pages. It is recommended that you limit these to 65 – 70 characters max in order for the full title to be seen in a Google search. Here is what they look like to a Google searcher:
The title tag is essentially the title of the page and here is what it would look like in code form on your website. In the case below the words “Hotel restaurant’s pages” are the only part the searcher would actually see.
<head>
< title>Hotel restaurant’s pages</title>
< /head>
What is a Meta Description: A Meta Description is a concise description of the contents of the page. Google scans these keywords in order to decide the rank of pages. It is recommended that you limit these to 155 characters max in order for the full title to be seen in a Google search. Here is what they look like to a Google searcher:
The meta description tag is essentially the title of the page and here is what it would look like in code form on your website. In the case below the words “Hotel restaurant’s pages” are the only part the searcher would actually see.
<head>
< meta name=”description” content=”Hotel restaurant’s pages.”>
< /head>
What do I do: Unless you are reasonably experienced with code or at least WordPress I recommend you get somebody else to do the techie bit but I recommend you select the synonyms you feel are appropriate to your page and place them in the Title and description tags.
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