Video, rich media or multimedia

Google Algorithm Ranking Factors

(Number 36 of the 200)

Author: Dr. Manus Ward │Head of Digital Strategy and Data Protection │Hotelconsultant.com is a qualified and experienced former hotel manager, culinary Olympic team manager and hospitality Head of School who is passionate about passing on the knowledge he gained from one of the few hotel digital strategy doctorates in the world to you the hotelier. Bonus: If you have any problems with this contact me (100% free) at manus@hotelconsultant.com or 086 8185829 on this or any aspect of your hotel’s digital strategy.

Why do we need to do this

Google believes that video and other rich media and multimedia are a sign of a high quality site and increase them in search results.

What does this mean

Google interprets video to be “high quality, unique content” and one of their sub algorithms (Panda) showed a high correlation of high rankings to video.

What do I do: If you can afford it, create high quality videos, images or multimedia of your hotel and place it on your site.

More by Dr. Manus Ward

The Google Algorithm is how Google decides which site to rank number 1. It is top secret but not anymore, here it is. Click here to find out how to implement it in a simple and achievable way in to your hotel.

Google records and shares the keywords your hotel guests search for. Click here to find out how to find out these keywords and how to create content containing the keywords that will rank at the top of Google.

Last generation hotel photos i.e. the ones that don’t have any people in them can significantly reduce the likelihood of guests choosing your hotel. Click here to find out how to create next generation hotel images.

Ranking Factor of the Week: Panda is an algorithm that very heavily penalises low quality content sites and rewards high quality sites with significant amounts of useful content. Click here to find out how to avoid a Panda penalty.